COVID-19

Building Adaptability
During Crises

Computer Vision Solutions for Retail

April 2020

The impact of COVID-19

Retail and the Economy is unprecedented

The outbreak of CoVid-19 has fundamentally disrupted the US economy and continues to pose a clear and present danger to US citizens, the international community and businesses.
The devastation in just the first few weeks of the outbreak in the US is evident:

DRASTIC REDUCTIONS

IN FOOT TRAFFIC

  • Decrease (-47%) in foot traffic compared to baseline in retail and recreation 1
  • Decrease (-22%) in foot traffic compared to baseline in grocery and pharmacy 1

WIDESPREAD

ECONOMIC DAMAGE

  • 6.6 million US workers filed for their first week of unemployment benefits in the week ending March 28 2
  • UN has estimated global economic losses could reach up to $2 trillion.3

Essential businesses and categories will fare better during economic volatility than nonessential businesses. Across all retail categories, digital-first players such as Amazon are gaining a strategic foothold in capturing customer wallet-share given the abrupt shopper behavior changes required by the pandemic.

The unique threat that a pandemic presents will require that brick and mortar businesses increase adaptability in implementing crisis response measures and more quickly implement these measures in the future. Evidence from other countries such as Singapore suggests that during pandemics, multiple lock downs may be required when a second outbreak occurs.4

"Brick and mortar businesses are in need of unique solutions that drive growth, provide adaptability, enable sales, and ensure the safety of their customer base."

Deep Northʼs computer vision-based AI platform can help.

Source: 1Google COVID Mobility Reports 2Department of Labor 3World Economic Forum 4Business Insider

Safety for Customers

Sustained Sales for Companies

In a world where even one sick employee or customer can wreak havoc on the business, Deep North is uniquely positioned to help retailers make the most of their existing video assets during uncertain times.

SAFETY LEVEL

MEASUREMENT AND ALERTING

  • Gain real-time measurement of store occupancy to determine when it is safest for customers to come to the store
  • Track queue length and wait times as customers stand in line to get into store
  • Integrate with customer apps or real-time reporting for websites is available

HEATMAPS OF STORE TRAFFIC

TO OPTIMIZE STORE PLANNING

  • Understand where in store customers cluster to ensure proper shelving and distancing between essential and high-trafficked goods

SAFETY BEHAVIOR

COMPLIANCE

Gain real-time insights on employee safety compliance for future training for safety behaviors such as:

  • Safety Gear
  • Sanitization Measures
  • Washing Hands

CURBSIDE

PICKUP

  • Quickly set up alternative ways of delivering goods to customers
  • Detect vehicles outside of the store and deliver alerts to store associates to fulfill orders

SOCIAL DISTANCE

ADHERENCE

  • Understand if customers and employees are operating by social distancing standards
  • Generate alerts if people are within 6 feet of distance through computer vision-based depth perception

Now more than ever, retailers require reliable store traffic and movement data for long term economic planning.

Please contact us at
sales@deepnorth.com to learn more.

About Deep North

Deep North is analytics and AI for the physical world. Its end-to-end software solution combines artificial intelligence with computer vision to help retailers and businesses digitize and analyze behavioral metrics in the physical world and gives them tools to act upon these insights.